by Annalee Stone |
DJ Sasha is undeniably
one the world's best known and loved
DJ's ever to grace a set of turntables
and set the dance floor on fire. Shy and
quiet, Sasha takes on an entirely different
persona once behind the decks and gives
his fans more than just something to dance
to. With this latest release on Global
Underground, Involver Sasha
has pushed the envelope so to speak regarding
the standards of a mixed compilation CD.
Thinking of his fans and up and coming
DJ's alike, Sasha took Involver
to a whole new level with track-by-track
info and insight to his thought processes
and mind set of the putting together of
his latest album. Wanting to do more for
his following than normal, he took an
extra 2 months to put together a package
that gets his fans involved with the music
and helps one to understand what it takes
to make a quality mixed CD.
Sasha has been on his own now for nearly
3 years after his career took him away
from his partnership with legendary John
Digweed, however I learned that there
might be some Delta Heavy shows with the
duo coming up in the near future, (something
to definitely look forward to!). Since
the break Sasha has released his own artist's
album as well as Involver all on Global
Underground, and things couldn't
be going any better for him. Learning
to balance out his life in regards to
studio time and tour time is something
it seems he has finally accomplished,
and something he explains was definitely
necessary after his hectic tour in 2002.
Sasha's career is only getting brighter,
as he graces the covers of more and more
industry magazines, releases more quality
albums and tours all over the world this
year. Involver is a crafty,
ingenious album that is definitely a must
have for all Sasha fans and anyone looking
for inspiration and knowledge about making
music that everyone will love and appreciate
(not to mention groove to) for years to
Why don't you tell me a little
about the album and about the label you
Well I've worked with Global Underground
since 1995 so I have a history with them,
I think they are an important part of
the club culture.
I see you have added some quite
interesting extras to the album for DJ's
and fans alike.
What happened was I'd just I signed a
deal with GU to do another mixed compilation.
Once I got into the studio and started
playing around, I just didn't feel like
doing just another mixed CD. The extras
are that I gave my view on each track,
to give a little insight to the thought
processes that went behind each track
and the thought process behind the mixes
I loved that idea, I think it was
a great way to give more to your fans.
Yeah, when I did my first artist CD we
did some press for it, and I gave a track-by-track
description of each of the mixes and I
got really great feedback on that. So
when we were coming up with ideas for
the packaging of this CD, I thought why
don't we do that again.
How long has it been since you and
John Digweed have worked together?
John and I haven't worked together very
much over the last 2 to 3 years. Once
we finished at Twilo, we went different
directions. I was working on my artist
album and this CD and touring on my own,
so we haven't done very much together
- though you know we played at the WMC
conference together. It makes it very
special when we do play together, because
both of our careers have got lives of
their own. When we're together it's definitely
a strong thing. We have been thinking
about doing some Delta Heavy shows maybe
in the future.
Do you find it easier for you to
work on your own in comparison?
Well, it's good to work with someone
because you can bounce ideas off of them.
I had quite a strong production team around
me to make this album, I mean even though
its my album I worked with engineers and
sound designers and programmers to help
me get the sound that I wanted. So it
wasn't really a completely solo album.
How much longer did it take you
to complete this project with all the
extras you added in?
A normal mixed CD would normally take
about a month to complete, this project
took me about 3 months. It didn't add
that much time to the record, but its
still 3 times as much work. It's been
a very satisfying to me, I mean other
mixed albums I just didn't feel I was
putting enough into it, so this project
has been very satisfying for me.
Did you get to utilize any new equipment
on this project?
We kind of changed around how we worked,
actually we pretty much have been working
100% on the computer, trying new software,
its pretty much a new approach in terms
So your on the cover of BPM Magazine,
and you were also the 1st DJ featured
on MIXMAG, on your website says, you are
a very shy person and camera shy, but
I have to say you look like a pro in these
pictures, how do you cope with the stresses
of the dreaded photo shoots?
I don't care too much for photo shoots
- actually I don't really like it, I don't
know it's weird. It's flattering all the
attention and press that I get but at
the same time I do struggle with it.
Why do you think that is?
I don't know maybe you should talk to
my psychologist (laughing) It doesn't
come naturally to me, that kind of stuff,
but at the same time its very flattering,
and of course its helping me sell my records
and build my career.
You have a hell of a tour schedule,
how do you do it?
Everyone keeps saying that to me, and
actually this year is not that crazy you
should have seen my schedule in 2002,
that was fucking nuts! This year, yeah
there is a lot of traveling... but in
August 2002 I did 21 shows going back
and forth from place to place and it wore
me out. This year there is nothing too
crazy, much more manageable.
Over your very lengthy and successful
career what is the first thing that comes
to mind when asked to think of a favorite
moment from your past?
2002 was a really important year for
me, I finished my album that I had been
working towards for many years, the Delta
Heavy Tour, that was a really big year
for me, it was a year of contradictions,
the promotion of my album, the tour really
took a lot out of me, but it was definitely
something I had been working towards for
20 years from now, where do you
see yourself? Still on the road promotion
albums, in the studio mixing/producing
albums, or taking it easy?
I'm sure producing and remixing will
take over, being more important as I get
older, you know life on the road is definitely
tough you know. At the moment it's balanced
out, I'm doing 6 months on the road 6
months off, I think I'm getting the balance
better this year, maybe as I get older
it will switch in the other direction.
My studio will become more and more important
to me as I grow older I'm sure.
LAST question. What do you have
to say to all of your fans out there who
love you and continue to buy your albums?
Um... I don't know really... Thank you
and keep buying them!
Sasha's promotional tour of his album
is currently underway and information
of cities/venues/dates, as well as more
information about his latest album, Involver
can be found at his official website,